Milan, the millionth visitor of the Mudec: goal in less than 30 months
The beginning of March of 2015 was the worst.
With architect David Chipperfield who at the end of his work had given up the project's paternity for the poor performance of the floor and with the snap of his absence at the inauguration ceremony of the new, announced and for 27 years postponed, the Museum of Culture in 'ex Ansaldo.
In short, crows seemed to fly over the Mudec of Via Tortona.
Then the sky began to shine until the sun shines so much that Thursday 21 will celebrate the entrance of the millionth visitor.
The calculation was also based on the important heritage of last weekend, where from Friday to Sunday more than 3,000 people decided to visit Klimt's experience, multimedia installation of sounds and images dedicated to the Austrian painter.
The preview of the flattering news story was the culture councilor Filippo Del Corno on his Facebook page. "It seemed worthwhile to point out that Mudec has entered the heart of the city. The audience frequents frequently, several times a year, and appreciates the plurality of proposals," she explains. "It is now perceived as a dynamic place and a research space in which the various souls that make up Milan are all entitled to citizenship."
A good result for a new museum, largely located in a semi-central area open just on the day that all Milan was distracted by the great Expo event. Even one of the first shows, the one dedicated to the doll of Barbie, had ripped off his nose. In many, they considered a terrible, too commercial debut, to present themselves to the city as a new cultural pole.
However, explains Chiara Giudice, 24 Hours Culture Manager, the private group hosting the premises for 12 years, was one of the most successful exhibitions along with those dedicated to Jean-Michel Basquiat and Paul Gauguin.
Some months ago he feared that 24-hour financial turmoil might lead the company to leave Mudec's direction, but Chiara Giudice assures that, on the contrary, society views the museum as a "family gem". "We have been exposed because of previous productions in Turin, Venice, Genoa and abroad, but here we have completely changed the business model: Milan is a great venue that gives satisfaction and the constant support of private sponsors in our program shows confirmation. "
The chapter also closed the rumors that the municipality had conflicted with the culture of 24 hours for some unpaid bills: after calculating the compensation between debts and credits, the accounts now are the same.
The governance of the palace of the Museum of Cultures, which sees public and private living together as well as a unicum, is a courageous experiment.
But according to Anna Maria Montaldo, the new director of the 20th century of the museum, led by Mudec, Gam and Museum of the twentieth century, is an increasingly refined formula.
"For the municipality, the priority is the enhancement of the permanent collection of ethnography and the scientific rigor we want to manage the museum, but these goals coincide with the business interests of our private partner and the success of the exhibitions it produces is also built on the prestige that the museum manages to conquer internationally. Similarly, for us it is essential that the Mudec can stand economically. "
The upcoming appointments of Musem of Culture to try to burn new entry records will be the exhibition dedicated to ancient Egypt, from 12 September; in February Frida Kahlo; in autumn 2018 Paul Klee and in the middle, next summer, still a multimedia proposal on Klimt's model.
Info >> www.mudec,it
